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1934 Catalog Description
Dixon
A splendid watch for everyday use.
10K gold-filled, white or
natural yellow. With applied gold numeral
dial, $40.00. With black numeral or luminous dial, $37.50
Production Info |
Comments
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Production
Date: 1934 - 1939
Price When New: $37.50 ($40.00 with applied gold numeral
dial)
Case: 10K White Gold-filled
Case Manufacturer: Wadsworth
Production for this Variation: 5,174
Movement:
987 Series - 17-jewel Movement
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Comments:
First introduced in 1934, the Dixon was a member of a new line of
Hamilton's manufactured specifically in the "lower priced" category.
This was Hamilton's first foray into the "reasonably priced" watch
market and the line was developed to compete directly with Elgin and
Waltham who sold significantly more watches than Hamilton. The 1934
Hamilton Catalog describes this line which included the Drake and
Scott in the following way:
"Here is an entirely new group of
Hamilton watches priced well under Hamilton's customary minimum.
They are exceedingly well designed, sturdily constructed, and carry
the popular 987 Hamilton strap watch movement which is both accurate
and dependable. It has 17 extra fine ruby and sapphire jewels,
double roller escapement, sapphire pallets, Breguet hairspring and
compensation balance. Available in 10K gold filled only."
Interestingly, the Dixon was
originally offered in both white and yellow gold-filled. In 1937
however, Hamilton stopped producing the Dixon in white gold-fill and
only offered it in yellow gold-fill. Yellow gold was becoming
increasingly more popular and was quickly replacing green gold which
was popular during the 1920's. There were 39,593 yellow gold-filled
Dixon's manufactured - significantly more than the 5,174 white gold-filled Dixon's made.
