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1934 Catalog Description
Drake
Modern in design and precision.
Available in 10K filled gold,
white or natural yellow. With raised
gold figure dial, $40.00. With luminous dial, $37.50.
Production Info |
Comments
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Production
Date: 1934 - 1937
Price When New: $37.50 for Luminous and Black Figures
dials ($40.00 for Applied Gold Numeral dial)
Case: 10K Yellow Gold-filled
Case Manufacturer: Wadsworth
Production for this Variation: 20,919
Movement:
987 Series - 17-jewel Movement
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Comments:
First introduced in 1934, the Drake was a member of a new line of
Hamilton's manufactured specifically in the "lower priced" category.
This was Hamilton's first foray into the "reasonably priced" watch
market and the line was developed to compete directly with Elgin and
Waltham who sold significantly more watches than Hamilton. The 1934
Hamilton Catalog describes this line which included the Dixon and
Scott in the following way:
"Here is an entirely new group of
Hamilton watches priced well under Hamilton's customary minimum.
They are exceedingly well designed, sturdily constructed, and carry
the popular 987 Hamilton strap watch movement which is both accurate
and dependable. It has 17 extra fine ruby and sapphire jewels,
double roller escapement, sapphire pallets, Breguet hairspring and
compensation balance. Available in 10K gold filled only."
The Drake was popularly received and
was available in white or yellow 10K gold filled and there were
three dial options - Applied gold numerals, luminous figures or
black figures.
