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1929 Catalog Description
The Square - Plain
As sponsored by Hamilton, the square
type strap watch is featured by "cut corner." The 17 jewel model may
be had in filled green or white gold, engraved, $57.00; plain
$55.00. In 14k gold, engraved, 87.00; plain $85.00
Production Info |
Comments
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Production
Date: 1924 - 1926
Price When New: $85.00
Case: Green 14K Gold
Case Manufacturer: Fahys
Production for this Variation: 2,652 (with the 986A 1st
Generation variation)
Movement:
986A Series - 17-jewel Movement
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Comments: The Square
Plain was the second model (after the Cushion) introduced by
Hamilton. It was a very popular model with almost 55,000 watches
sold in the six years that it was manufactured.
The Square was produced in white, green and yellow 14K gold and 14K
gold-filled versions and was introduced with several dial options -
"square inlaid black enamel" for no extra charge and two-tone raised
gold numerals in either plain "butler finish center" or "line finish
center" for an additional $9.70. The luminous dial was the more
popular of the several dial variations.
The Square was offered in two case
styles with this example being the first style offered. The
second
generation Square case style was offered for four years (1926 - 1929) and
was used with the 987 movement. This first generation Square is
boxier in appearance while this second generation Square utilizes a
center case piece which protrudes slightly past the bezel and the
case back.
This model was one of six
geometrically shaped wristwatches that were popular up
until the late 1920's. Hamilton's
"Geometric" offerings
spanned ten years - beginning in 1917 with the
0-sized Cushion and ending in 1927 with the Oval.
Included in the geometric models are the Cushion
(0-sized, Cushion Round and Cushion Form Opening), the
Square, Barrel, Tonneau, Rectangular, and Oval.
